Article directories clearly mention that when reprinting an article, the resource box must remain intact including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will draw a person to your blog, increase your readers and eventually your sales.
Your resource box should contain enough information to pique readers' interest, and have a clear call to action that will encourage them to click on your link for more information. No matter how good your article is, if your resource box does not influence the reader to visit your webpage and find out more, you have wasted an opportunity to earn a traffic.
Tips for writing an effective resource box:
1. Don't begin your resource box off with your bio. This signals to the reader that your article is complete and that they can stop reading. Instead, begin with a question or statement that will tempt them to read more. As an illustration: "Want fourteen more options to make money from home?"
2. Do not insert a full bio. Most people are not interested in your full bio or every degree and award you have received. In fact, most people will skim over it and you will lose their interest before they get to your link and call to action.
3. Feature at least one link, additional if allowed. See the resource box guidlines for each directory to know what you are allowed to include. Many websites allow one link, some two. Be sure to include as many links as you are allowed.
4. A strong call to action is an absolute requirement. Include a statement which tells the reader what they will get when they click on your hyperlink and how it will support their lives. For instance, "Download Joe's free report now for more ways to make money in your sleep!"
5. Answer the burning question. When crafting your resource box, consider the question all readers ask (if just subconsciously)... "What's In It For Me?" (WIIFM).
6. Compose a different resource box to fit every report that you create. If the article is about home interior, then draft your resource box to tie into that with an effective offer and link. If the next article is specific to tool selection, steer your resource box in that direction. Start a file of resource boxes to help you to add an appropriate one without having to recreate it each time.
The resource box is your chance to tell the customer what you have to offer and what they should do after that. If you can show a reader what they will gain by clicking on your link, you're almost guaranteed to build your website traffic with the articles you create.
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