"Add NoFollow tag to affiliate link in all your web pages when affiliate links are introduced if you want to avoid de-indexing from Google"
Google is perfecting and improving the search experience of searchers and is tightening up on affiliates' websites that have affiliate links used.
"What is nofollow tag?"
NoFollow tag is an attribute that you can add to your anchor text that has your affiliate link in it to ensure that the search engines would not forward any link reputation to the affiliate program that your link point to.
If you have affiliate links in your web pages, it is more secure to add NoFollow tag to affiliate link in order that the pages would not be de-value or de-index by Google. If Google discover that you do not add NoFollow tag to affiliate link in your page, you web page would most likely be down graded, and worst is de-indexed. Your web page would unfortunately unable to rank in all the searches.
"How to add NoFollow tag to affiliate link"
This is an example of the way to add NoFollow tag to affiliate link, you just have to put in this rel="nofollow" tag :
<a href="www. AffiliateLink=name" rel="nofollow">Click Here To Sign Up</a>
"Google motive is reasonable"
Google wouldn't want to forward irrelevant link popularity to the affiliate program by thousands of affiliate links from affiliates.
When you include NoFollow tag to affiliate link, Google would have resolve that problem. If not, Google would certainly solve it by possibly not indexing your web page. Google wants relevant content and not sale pages as too many of these affiliate links transferring link reputation to the affiliate program would dilute the relevancy of search.
When you don't wish your web page to be dropped by Google, please make certain that you include NoFollow tag to affiliate link for all your web pages.
"What is DoFollow and NoFollow?"
Search engines employ this DoFollow and NoFollow attribute to decide whether or not to pass link reputation or popularly call link authority or link juice to the external links in a web page.
"What is Link Reputation?"
The search engines employ at least 200 factors to determine the reputation call PageRank of a web page. This popularity will determine how well your web page rank when people search with certain keywords.
External links are viewed as your voting for a web page, therefore a vote will boost the linked webpage's PageRank. If you receive an inbound link from another website page, your web page would gain the PageRank.
The Pagerank of a website page will certainly decide how much link reputation that can certainly be given to all external and internal links in the website page.
"DoFollow" :
Link reputation will be passed to all external links.
The PageRank of this website page will be passed to all your external and internal links, thus diluting the good PageRank that you can forward to your own internal links of your own web pages.
"NoFollow" :
Link popularity will NOT be passed to all external links.
As no link reputation is being passed out, the PageRank of this website page will be passed to all your internal links, thus transferring good PageRank among all your website pages.
And if you include the NoFollow tag to affiliate link, the search engines would not forward link reputation to the affiliate program that this link point to. The search engines would like you to add this nofollow tag to all affiliate links to ensure the search engines would be able to provide appropriate search results page to the searchers with compelling information.
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